This post is written by Andrew Gardner, coordinator of the 350 Athletes project affiliated with 350.org. Using the hard edge of athleticism to push hard edge global warming policy, the project bringing these pro athletes together has incredible potential.
We’re tying together 350 elite athletes from around the world. Simply put, we’re playing the numbers. We’re lining up 350 elite futball players, skiers, hockey stars, cyclists, swimmers, and so on to use their visibility, their notoriety and their influence to push 350. These folks have considerable sway in their respective international athletic circles and from there it is a short note, or email or mobile text to get the word out about 350.
The culture of elite athletics is influence and imitation...