Art is communication. We use art to explain, both to ourselves and to others, what is happening on our planet. Art can change the way a person or a whole society thinks about something. 350.org is about communicating a number that symbolizes our collective future, and whether we fail or succeed to avert the worst effects of climate change. 350 is a difficult number—to understand, to explain, and to realize what it truly means for life on Earth.
That is why we are calling on the artists, the communicators of the world, to help us to derive meaning out of this crisis, and to share that urgency in a hopeful and inspirational way. We can register climate change with satellites and scientific instruments, but can we register it in our imaginations, the most sensitive of all our devices?
This movement needs your help to spread the word, and to inspire people to get involved and take action. Art has always been a major source of inspiration to social movements around the world, and this one will be no exception. Together we can make the climate movement as inspirational and as meaningful as it needs to be.