Here at 350.org headquarters, we’re pretty excited about the next couple of days.
We’re about to officially launch “Phase 2″ of our campaign. For those of you who have been following our developments, this won’t come as a huge surprise. We’ve made “strategic leaks” of our plans for a global day of action on the 24th of October for some time now–but we’re about to make it official.
What does this mean? Well, in the most practical and immediate terms it means that we’ll be freezing our website for the next 36 hours. If you’re reading this, know that you might have some trouble adding comments, signing up, registering actions, etc. And, if you manage to do these things, it’s quite possible that the data you submitted will be lost–so hold back your enthusiasm for just another day, and then let your mouse and keyboard go wild.
Besides that minor data-hiccup, everything else about Phase 2 of 350.org is 100% positive. It’s not just a website change-over either. Entering phase 2 means that our campaign’s focus will shift: we’ll be doing less “general global networking” and more “targetted local organizing.” For just about everything we do from here on out, we’ll be thinking: “how does this feed into making the day of action bigger, more effective, and more inspiring.”
It also means we’ll have a new website. What does 350.org Phase 2 look like? Well, it will be focused on providing organizers with the tools and resources they need to build powerful local climate groups, educate their communities, and increase their capacity as we all look towards 24 October–and a crucial year for our planet. The new 350.org will make it easier for you to navigate to the content you want, and you can bet that over the next year we’ll be constantly building on, adding to, and improving upon 350.org.
It wiill look a little different too–I’ll leave you with a sneak peak and sign off until Phase 2! See you all on the other side!