350.org launches parody of Alberta Government’s “Scrap the Cap” campaign
For Immediate Release
October 22, 2024
350.org launches parody of Alberta Government’s “Scrap the Cap” campaign
EDMONTON, AB – In response to the Government of Alberta’s new pro-oil propaganda campaign titled “Scrap the Cap,” 350.org has launched a parody version of their website: CapTheCrap.ca.
“It’s shameful that the Government of Alberta is wasting millions of public dollars to serve the interests of fossil fuel CEOs,” said Amara Possian, Canada Team Lead at 350.org. “We know that inaction on the climate crisis will cost our economy and our households. An emissions cap is simply the bare minimum. We need bold and urgent action to transition our economy away from fossil fuels.”
CapTheCrap.ca closely mirrors the visual elements of the Alberta Government’s ScrapTheCap.ca website, but with content that directly confronts the misinformation on the original site. While the Alberta Government’s campaign uses fear-based tactics to mislead the public about the federal emissions cap, 350.org’s site lays out the costs of climate inaction and the positive implications of strong climate policies that serve both people and the planet.
–30–
For more information or to book interviews:
Email [email protected] or call 613-305-9795
About 350.org
350.org is a global organization that is part of an international movement of ordinary people working to end the age of fossil fuels and build a world of community-centered renewable energy for all. In Canada, 350.org is committed to pushing elected leaders to take real climate leadership by freezing tar sands expansion and delivering transformative just transition legislation. We do this by working with local frontline groups and organizations to fight for climate justice.