Now that you’ve chosen your target, it’s time to identify your strategy – a path that gets you from where you are now, to a future where you have won change. This workshop will help you identify the barriers to change, and plan how to remove them, one after another, until you win!

Outcomes of this training

  • Understand the key components of a good strategy
  • Have a clear vision of the difference between strategy and tactics
  • Identify your campaign target’s pillars of support, and your allies and opponents (and how to move them!)
  • Start building your own strategy!

Preparation

  • Print (or draw) the “pillars of support” and “spectrum of allies” diagram that you’ll find (page 7 & 8) – 10 copies at least & draw each of them on a big piece of paper that you can hang on a wall or on a board.
  • You might share the ‘Key Concepts’ (page 3) in advance of the training, to prepare. If not, make sure you confident presenting the concepts to your group – practice!
  • If you are unsure, talk to your 350.org contact person or coach.

After your workshop, you can email [email protected] with feedback from your group – what worked well? How can we improve this guide?

Suggested Workshop Outline