People are the heart of the climate movement — photos should focus on the people impacted by the climate crisis and working to create a better future. Avoid photos of polar bears, icebergs or other images that obscure the real people behind the climate crisis.
The climate movement crosses cultural, geographic, racial, age, gender, religious and political boundaries. Photos should reflect how massive and diverse the movement is.
Energy + Momentum
People moving, shouting, singing, smiling — 350 photos should help people feel like they’re part of a big, powerful, ambitious movement. Good: Crowd shots that fill the frame, and images of people in the middle of taking action.
Crediting photographers: Good photos are crucial to 350's visuals, and it's hard to get good photos without good photographers. Make sure to credit the photographer, and don't use photos without permission.
Photos, from top left: New York City, USA (Christine Irvine). Cliffs of Moher, Ireland (Eamon Ryan). Ende Gelande, Germany (Moritz Richter). Dumaguete, Philippines (Therese Quijano). Oloibiri, Nigeria (Babawale Obayanju). Anacortes, Washington, USA (unknown).
In general, 350's style relies more on fonts, color and content than on the logo.
When placing the logo, it's usually good to make it small and put it towards the bottom of whatever you're making.
.PNG is best for most common uses, and can be used just like a .jpg file.
When using maps, make sure to use maps that represent countries fairly. For example, the common Mercator projection makes Greenland look the same size as Africa — in reality, Africa is 14 times larger than Greenland (the map in the 350 icon set uses the Robinson projection).