Our friend Paul Ferris with the AYCC just sent this poster he made out of the blue. It got us thinking: maybe it’s around time for a Poster Contest? Anyway, I asked him to write some words about why he did it–enjoy!

Rosie the Riveter Image

The iconic “We Can Do It!” poster from World War II has long been a feminist (and personal) favorite.

On one level, the poster depicts Geraldine Doyle, who in 1942 worked in a Montana metal factory to replace men who were fighting in the war.

On a deeper level, however, it shows how in the space of a few short months and years, the American and world economies were transformed and production completely re-geared.

It’s not hard to see the parallels with the transformation we need to solve climate change.

So I decided to have a bit of fun with the image, and show off the hot 350 sweatbands while I was at it.

Doyle’s message: We Can Do It! We Can Do 350!

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