---
title: "66 Years Later: We Can Do 350!"
date: 2009-01-13T02:54:48Z
modified: 2009-01-13T02:59:57Z
permalink: "https://350.org/66-years-later-we-can-do-350/"
type: post
status: publish
excerpt: Our friend Paul Ferris with the AYCC just sent this poster he made out of the blue.
wpid: 3835
---

_Our friend Paul Ferris with the [AYCC ](https://www.aycc.org.au/?page_id=350)just sent this poster he made out of the blue. It got us thinking: maybe it’s around time for a Poster Contest? Anyway, I asked him to write some words about why he did it–enjoy!_

[![Rosie the Riveter Image](https://farm4.static.flickr.com/3356/3193141286_428a882cd8_b.jpg "Rosie the Riveter Image")

](https://farm4.static.flickr.com/3356/3193141286_c65040ee58_o.jpg)The iconic [“We Can Do It!”](https://en.wikipedia.org/wiki/Rosie_the_Riveter#Popular_images) poster from World War II has long been a feminist (and personal) favorite.

On one level, the poster depicts Geraldine Doyle, who in 1942 worked in a Montana metal factory to replace men who were fighting in the war.

On a deeper level, however, it shows how in the space of a few short months and years, the American and world economies were transformed and production completely re-geared.

It’s not hard to see the parallels with the transformation we need to solve climate change.

So I decided to have a bit of fun with the image, and show off the hot 350 sweatbands while I was at it.

Doyle’s message: We Can Do It! We Can Do 350!